Digitalization – How Do I Organize This?
B&C industry study: “Digitalization is driving new business models”. This paradigm sounds so self-evident that it is sometimes forgotten that the systematic development of a business model requires a ‘certain amount of organization’, if it should also have a positive financial impact.
So, our customers ask more frequently: How do medium-sized enterprises organize something like this? How do large corporations do it? Is there a general best practice? In a current, 2018, industry study, B&C has examined how the metal industry is faring in terms of digitalization.
It comes as no surprise that digitalization has arrived in the top management and is therefore driving home the need for action. The question regarding the importance of digitalization for the development of the future business model was evaluated as very high by the participants of the study, at substantially more than 90%. All participants have already understood that the successful operation and development of the business model require an organizational frame and the ongoing development of the organization.
So, who should take this job on? The experience of B&C shows that it is absolutely paramount for the creation and the execution of a digitalization agenda, that the CEO takes care of this himself. The majority of participants in the study (~ 70%), however, also see the “Chief Digital Officer (CDO)” in a core position: he is seen as an important addition to the existing management functions.